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Published: December 1, 2011
The Nando’s company in South Africa Wednesday revealed it would not apologise to president Robert Mugabe for an advert it created which portrays Robert Mugabe as a childish dictator playing with the fallen presidents of Libya and Iraq, Muammar Gaddafi and Saddam Hussein.
The company issued a statement that it was rather monitoring the situation in neighbouring Zimbabwe after a militant youth group threatened to boycott the franchise in Zimbabwe over the controversial “Last Dictator Standing” advert.
The ZANU PF youths are demanding that the company apologise for “insulting” President Robert Mugabe.
In Zimbabwe it is a crime to insult the president and an advert such as this one would have landed the creators into prison. Only in August a Prison Services (ZPS) officer was fired after a disciplinary hearing where he had been charged with insulting rather Mugabe’s sister, Sabina Mugabe.
In the advert Mugabe was portrayed as a lonely dictator engaging in childish water-gun fights with former Libyan president Muammar Gaddafi and fallen Iraqi leader Saddam Hussein.
Quinton Cronje of Nando’s was quoted saying: ” “I don’t think apologising is Nando’s style. It [the advertisement] wasn’t intended to offend anybody.”
He said the company would rather assess the situation in Zimbabwe, according to Eye Witness News.
The Last Dictator Standing, as the new Nando’s advertisement is known, received a remarkable 879,010 hits represented by two files one with 563,675 hits and the other 335,010 hits on the Youtube website.
The 46-second advertorial stars some of the world’s most feared dictators, and highlights how Mugabe has become the only remaining member of the ‘dictators’ club.’
Last Dictator Standing starts by showing the Zimbabwean leader laying a lavish table for a festive supper at his palace. He carefully lays out a place setting for the dead Libyan leader as he slips into memories of his friendship with the tyrant. Later scenes show the smartly-dressed pair larking around and enjoying a playful water fight, during which Gaddafi uses a distinctive golden machine gun. (ZimEye)